LawnMaster

LawnMaster is a power tool and robotic lawn mower brand owned by Cleva North America (a subsidiary of Cleva Group, headquartered in Hangzhou, China). Founded in 2003, LawnMaster started with corded and cordless electric lawn mowers, string trimmers, and hedge cutters sold through budget-friendly retail channels.

In 2023, LawnMaster launched the OcuMow series — one of the first affordable camera-based robotic mowers that uses onboard computer vision to detect grass boundaries without requiring buried boundary wire installation. The L-Series (L10, L12) uses traditional perimeter wire, while the OcuMow line eliminates wire entirely. LawnMaster sells through Amazon, Walmart, Home Depot, and direct, targeting budget-conscious homeowners who want robotic mowing without the $1,500+ price tag of premium brands like Husqvarna Automower or Mammotion LUBA.

LawnMaster's OcuMow is one of the most affordable camera-based robotic mowers available, eliminating boundary wire installation entirely. The camera navigation works on day one — no GPS antenna to mount, no RTK base station to calibrate, no weeks of boundary wire trenching. The L-Series wire-guided models offer proven reliability at half the cost of Worx or Gardena equivalents.

LawnMaster provides US-based support and a 2-year warranty on all robotic models. The MX 24V battery platform is shared across LawnMaster's cordless tool range (strimmer, blower, hedge trimmer), maximizing battery investment value.